Celebrating Community Champions with CAA
- Ada Tsang
- Jun 17, 2024
- 1 min read
Updated: Jul 3, 2024
CAA - Driven by Good Neighbours
For over a century, CAA has been offering invaluable services ranging from advocacy, roadside aid to travel and insurance solutions. Rooted in legacy of compassion and commitment to always doing what’s right. Their Driven by Good™ campaign exemplifies this commitment to integrity illuminating their dedication to positive impact.
Sharing and celebrating stories of good from your community
In continuation of this ethos, CAA turned its spotlight to the unsung heroes of our communities – individuals whose seemingly small acts of kindness radiate immense courage and positive impact on those around them. These everyday heroes embody the very essence of CAA values. Yet, CAA's dedication extends beyond mere celebration; it's about reciprocity. By providing tangible support and resources to these remarkable individuals, CAA empowers them to amplify their impact and continue their remarkable deeds.
Venturing into the heart of communities, we embarked on a mission to capture the essence of these inspirational stories through intimate interviews and evocative storytelling. Crafting a captivating mini-docu series and videos ads supporting CAA’s multi-platform marketing campaign. We amplified these stories from social channels to magazines and blog posts. Through this collective effort, we celebrate the profound impact of compassion and courage, igniting a shared desire to cultivate a “World of Good.”
Impact
Our impactful campaign spotlighted unsung heroes, featuring 4 compelling videos, 4 magazine ads, cross-platform social videos, and In-stream ads. This initiative not only raised brand awareness but also showcased CAA's dedication to community support through essential donations. Amplifying stories of compassion and courage to inspire positive change.
Industries: Finance & Insurance
Services involved:
Product Video
Interview
Mini - Documentary
Production Credits:
Agency: Ellis Park
Production Company: Brand Heroes Executive Producer: Mike Leon
Line Producer: Beau'd Media
Director: Jay Wexler, Mike Leon
