Transforming Insurance Ads into Adventure: Mastering Video Production with Clever Wordplay
- Ada Tsang
- Aug 1, 2024
- 1 min read
CAA - Travel Insurance When You Book Your Trip
Empowering travellers with knowledge so they can explore confidently and securely
As travellers eagerly set their sights for adventure, many travel without the essential protection of travel insurance, relying solely on coverage provided by credit cards. To increase awareness and demand for insurance, CAA employs a clever blend of humor and wordplay, reminding consumers that insurance isn’t just a safety net but a vital companion while traveling.
Through strategically crafted in-stream and bumper ads, we’ve concocted a series of engaging vignettes, seamlessly integrating catchy travel-related phrases with the promise of insurance convenience. Our concise 15-second video content showcases couples effortlessly booking their dream getaway, as a mere click transforms aspirations into reality, all while ensuring peace of mind at every step of their journey.
Leveraging clever and adaptable wordplay in our video content it facilitates seamless integration with display ads, ensuring a smooth transition for CAA’s messaging. This video concept allows for easy additions and combined with timeless travel-themed wordplay ensures our content remains evergreen. Lastly, the video's straight forward messaging clearly communicates CAA’s dedication to providing top-tier insurance with transparent pricing.
Impact
Develop a comprehensive library of video content and still images to support a year-long marketing campaign. CAA strategically releases segments of the series through YouTube and organic social media channels. The implementation of clever wordplay in this content resulted in a remarkable 192% increase in viewership for CAA compared to their standard content, significantly enhancing both brand visibility and audience engagement.
Industries: Finance & Insurance
Services involved:
Product Video
Video Ads
Production Credits:
Agency: Ellis Park
Production Company: Brand Heroes Executive Producer: Mike Leon
Line Producer: Beau'd Media
Director: Mike Leon & Jay Wexler
Campaign:
